We've decided to try out another new service. We're going to offer to "clone" an advertisers existing advert from another website for free as an easy way to get their Rentability ad started. Hopefully this will mean that it's absolutely painless to run an ad with us - it costs nothing and on top of that we'll do almost all the work for you !

Of course it's not possible to completely set up an ad in this way - a lot of our features like property tours aren't available on other websites, so you'll have to do those yourself, but we can set up the basics like photos, property descriptions and possibly even availability and pricing. To do the job we've developed a set of clever tools which allow us to automatically read data off most other websites and inject it into Rentability. At the moment the process isn't completely foolproof, and sometimes needs some manual assistance (for instance it can erroneously add a "swimming pool" feature to your property if you have something like "with a municipal swimming pool nearby" in your property description). It's likely to mean a lot of grunt work for us, but I think it's a very cunning idea.

It's starting to feel as if we're really picking up speed and pulling ahead of the other sites in terms of the kinds of features we offer to our advertisers - none of the other sites even seem to bother to think about how they could improve things.